January Only — Our $1,500 Homepage Fee Is Temporarily Waived
January Only — Our $1,500 Homepage Fee Is Temporarily Waived.
Special Notice To Trades Business Owners:
If your website captures missed calls You can Miss 20, 40, 60 — EVEN 100 Calls a Week, And You Keep up to 95% of the Revenue.
This FREE homepage is the foundation — not the system.
It exists for one reason: so missed calls have somewhere to go before they turn into lost jobs.
Special Notice To Trades Business Owners:
If your website captures missed calls You can Miss 20, 40, 60 — EVEN 100 Calls a Week, And You Keep up to 95% of the Revenue.
This FREE homepage is the foundation — not the system. It exists for one reason: so missed calls have somewhere to go before they turn into lost jobs.
No Credit Card. No Catch. Just pick a time.
2-minute intake. Pick a time. See it live
Updated January 10th, 2026
Dear busy trades business owner,
Look, you probably get five emails a week promising to get you on "Page 1 of Google."
I’m not here to do that.
Most owners I talk to are in one of two spots:
1. You have no website (You run on word-of-mouth).
2. You have a "Billboard" site (It looks nice, but books nothing).
Here is the hard truth: If a customer has to squint to find your phone number or hunt for a contact form, your website is failing you.
In 2026, homeowners have zero patience. If they can’t book you in seconds, they hit "Back" and call your competitor.
That is why I am building these pages for free in January.
I don't build "pretty websites." I build Booking-First Homepages.
It loads instantly on mobile (where 80% of your traffic is).
It puts the "Book Now" or "Call Now" button right under their thumb.
It removes the fluff and focuses entirely on getting the lead.
I usually charge $1,500 for this setup. I’m doing it for free right now because I want more case studies of local businesses winning with this system.
But a fast website is only half the battle.
There is a second "invisible leak" in your business that costs you even more than a bad website.
It happens when you are actually doing the work.
You’re hands-deep in a repair. You’re in a crawlspace. You’re driving to the next job. And the phone rings.
You can't grab it. So that call goes to voicemail.
You call back 10 minutes later... "Sorry, we already booked someone else."
Here's the brutal math most trades guys never do:
Miss 5 calls a week.
Average job is $400.
You close 30% of leads.
That's $600/week walking out the door
$2,600/month
$31,200/year.
Gone. Poof. To your competitor who answered first.
And thats being conservative
Here's Everything You get
I Build Your "Foundation" Homepage (100% Free)
I design and build a high-performance, mobile-optimized website homepage for your trades business. It’s yours to keep. You don't pay me a dime for the build. Just cover your own domain hosting (standard ~$15/yr).
Then I Show You The "Anchor Plan"
When I hand over the keys to your new site, I'll walk you through The Anchor Plan—the system that catches missed-call leads when you’re busy working. If you want it, we turn it on. If not, you keep the free site. No hard feelings.
"Why would I want the Anchor Plan?" Because a great website gets the phone to ring... but that doesn't help if you can't answer. Check the calculator below to see exactly how much money you’re losing to voicemail right now.
Calculate Your “Lead Leakage” In 10 Seconds.
Put in 3 numbers. See what voicemail is quietly stealing from you every week.
No Credit Card. No Catch. Just pick a time.
with the Anchor Plan
Updated January 12th, 2026
Dear busy trades business owner,
Look, you probably get five emails a week promising to get you on "Page 1 of Google."
I’m not here to do that.
Most owners I talk to are in one of two spots:
1. You have no website (You run on word-of-mouth).
2. You have a "Billboard" site (It looks nice, but books nothing).
Here is the hard truth: If a customer has to squint to find your phone number or hunt for a contact form, your website is failing you.
In 2026, homeowners have zero patience. If they can’t book you in seconds, they hit "Back" and call your competitor.
That is why I am building these pages for free in January.
I don't build "pretty websites." I build Booking-First Homepages.
It loads instantly on mobile (where 80% of your traffic is).
It puts the "Book Now" or "Call Now" button right under their thumb.
It removes the fluff and focuses entirely on getting the lead.
I usually charge $1,500 for this setup. I’m doing it for free right now because I want more case studies of local businesses winning with this system.
But a fast website is only half the battle.
There is a second "invisible leak" in your business that costs you even more than a bad website.
It happens when you are actually doing the work.
You’re hands-deep in a repair. You’re in a crawlspace. You’re driving to the next job. And the phone rings.
You can't grab it. So that call goes to voicemail.
You call back 10 minutes later... "Sorry, we already booked someone else."
Here's the brutal math most trades guys never do:
Miss 5 calls a week.
Average job is $400.
You close 30% of leads.
That's $600/week walking out the door
$2,600/month
$31,200/year.
Gone. Poof. To your competitor who answered first.
And thats being conservative
Here's Everything You Get
I Build Your "Foundation" Homepage (100% Free)
I design and build a high-performance, mobile-optimized website homepage for your trades business. It’s yours to keep. You don't pay me a dime for the build. Just cover your own domain hosting (standard ~$15/yr).
Then I Show You The "Anchor Plan"
When I hand over the keys to your new site, I'll walk you through The Anchor Plan—the system that catches missed-call leads when you’re busy working. If you want it, we turn it on. If not, you keep the free site. No hard feelings.
"Why do I need the Anchor Plan?" Because a great website gets the phone to ring... but that doesn't help if you can't answer. Check the calculator below to see exactly how much money you’re losing to voicemail right now.
Calculate Your “Lead Leakage” In 10 Seconds.
Put in 3 numbers. See what voicemail is quietly stealing from you every week.
That's Why We Don't Just Build "Pretty Websites"
The Anchor Plan: The 4-Part Call-Catching Machine That plugs the Invisible Missed Call Leak
(And a Bonus That keeps everything in one place)
The Catch Basin: Leak-Proof Website
A complete, mobile-fast website homepage built to rank and convert. Includes all core service pages + local area pages so you show up exactly where customers are searching.
The Call Recovery Valve: Missed-Call Text-Back
This is the backstop for the moment you miss a call. It sends an instant text-back so the customer gets a response in seconds, not hours, with a clear next step stopping them from calling your competitor.
The Booking Engine: AI Chat Widget
A 24/7 smart assistant that lives on your site. It captures names, numbers, and job details from visitors instantly—even while you sleep.
The Proof Pump: Google Review Automation
Automatically requests a 5-star review after every job. This stacks your social proof on autopilot so you become the obvious choice in town.
The Command Center: Lead Management App
One simple app on your phone. See every text, call, and lead in one place. No more lost sticky notes or scattered messages.
In Short: The Anchor Plan is a...
LEAK-PROOF plumbing website upgrade
Built to capture the lead, follow up fast, and get the booking before they call the next guy.
"The Tradesman's Trap" (Why working harder isn't fixing it).
You are currently stuck between two bad options:
Option 1: The Technician
You finish the job.
You ignore the ringing phone to finish the repair in front of you.
PROBLEM: The work gets done, but the lead calls your competitor.
Option 2: The Receptionist
You answer the phone.
You stop working, take off the gloves, and crawl out of the attic to talk.
PROBLEM: You save the lead, but the job takes twice as long.
You cannot scale if your revenue stops every time you pick up a tool.
It’s not because you aren’t working hard enough. It’s because your business relies on you to do both jobs at once.
That's Why We Don't Just Build "Pretty Websites"
The Anchor Plan: The 4-Part Call-Catching Machine That plugs the Missed Call Leak
(And a Bonus That keeps everything in one place)
The Catch Basin: Leak-Proof Website
A complete, mobile-fast website homepage built to rank and convert. Includes all core service pages + local area pages so you show up exactly where customers are searching.
The Call Recovery Valve: Missed-Call Text-Back
This is the backstop for the moment you miss a call. It sends an instant text-back so the customer gets a response in seconds, not hours, with a clear next step stopping them from calling your competitor.
The Booking Engine: AI Chat Widget
A 24/7 smart assistant that lives on your site. It captures names, numbers, and job details from visitors instantly—even while you sleep.
The Proof Pump: Google Review Automation
Automatically requests a 5-star review after every job. This pumps your social proof on autopilot so you become the obvious choice in town.
The Command Center: Lead Management App
One simple app on your phone. See every text, call, and lead in one place. No more lost sticky notes or scattered messages.
In Short: The Anchor Plan is a...
LEAK-PROOF trades website upgrade
Built to capture the lead, follow up fast, and get the booking before they call the next guy.
No Credit Card. No Catch. Just pick a time.
"The Tradesman's Trap" (Why working harder isn't fixing it).
You are currently stuck between two bad options:
Option 1: The Technician
You finish the job.
You ignore the ringing phone to finish the repair in front of you.
PROBLEM: The work gets done, but the lead calls your competitor.
Option 2: The Receptionist
You answer the phone.
You stop working, take off the gloves, and crawl out of the attic to talk.
PROBLEM: You save the lead, but the job takes twice as long.
You cannot scale if your revenue stops every time you pick up a tool.
It’s not because you aren’t working hard enough. It’s because your business relies on you to do both jobs at once.
"The Brochure" vs. "The Catch Basin"
Why "Just Having a Website" Isn't Enough Anymore
The Old Way: The Digital Brochure
You Miss The Call: The lead goes to voicemail.
The "Brochure" Fails: They land on your old site. It's just a digital business card. They have to pinch-and-zoom to find info. They don't see your service areas. They don't feel confident.
They Bounce: They see a generic "Contact Us" form they know you won't check. They get frustrated, hit "Back," and call the next plumber.
RESULT: You lose the job.
The New Way: The Catch Basin and The Booking Engine
"The Call Recovery Valve" Opens: The system detects the missed call and It instantly texts them back routing them to the website.
"The Catch Basin" Catches Them: They click the link and land on your Mobile-First Homepage. Ideally designed for a thumb-scroll. The "Book Now" button is front and center.
The "Booking Engine" Sells The Job: The AI Chat Bot engages them, answers their questions, and books the appointment while you are still working.
RESULT: The Machine booked the job.
"The Brochure" vs. "The Catch Basin"
Why "Just Having a Website" Isn't Enough Anymore
The Old Way: The Digital Brochure
You Miss The Call: The lead goes to voicemail.
The "Brochure" Fails: They land on your old site. It's just a digital business card. They have to pinch-and-zoom to find info. They don't see your service areas. They don't feel confident.
They Bounce: They see a generic "Contact Us" form they know you won't check. They get frustrated, hit "Back," and call the next plumber.
RESULT:
You lose the job.
The New Way: The Catch Basin and The Booking Engine
"The Call Recovery Valve" Opens: The system detects the missed call and It instantly texts them back routing them to the website.
"The Catch Basin" Catches Them: They click the link and land on your Mobile-First Homepage. Ideally designed for a thumb-scroll. The "Book Now" button is front and center.
The "Booking Engine" Sells The Job: The AI Chat Bot engages them, answers their questions, and books the appointment while you are still working.
RESULT: The Machine booked the job.
Here's a Brief Outline of What We'll Cover In Your FREE 30-Minute Booking Consultation...
1. The Devastating Mistakes Nearly Every Service Owner Makes: Find out which common practices are killing your conversions - and how to avoid them.
2. The Proven 'Catch-Qualify-Book' Strategies Driving Floods of Booked Jobs: We’ll reveal the bulletproof strategies that have helped business owners just like you consistently fill their calendars over the past 3 years.
3. 3 Simple Tips to Boost Bookings Faster Than You thought Possible: Easy, actionable strategies to increase booked jobs and free your team’s time.
4. 4 Hidden Time-Wasters Costing You Prime Bookings: Are you letting calls go to voicemail and relying on call-backs? Bad idea! We’ll show you why this is a huge mistake and is draining your revenue opportunity.
5. The Old Myths & Lies Told By The Answering Service Industry: We’ll uncover the myths and false promises so you can choose solutions that truly work.
6. The Cold Hard TRUTH About Today's Booking Landscape: Discover why it’s gotten so much harder to secure bookings - and what you must do now.
7. 7 Tips to Double Your Bookings Quickly: Quick wins our clients have used to rocket their results - now they’re yours.
8. Why Relying Only on Human Reception Isn't Enough: Think old-school methods still cut it? Think again - we’ll show a smarter approach.
9. The Vital Key to Fast, Reliable Bookings: This single adjustment can transform your results - ignore it and you’ll be left behind.
10. What Never to Do When Trying to Grow Your Calendar: Avoid this common blunder or risk sabotaging months of progress!
Here's a Brief Outline of What We'll Cover In Your FREE 30-Minute Booking Consultation...
1. The Devastating Mistakes Nearly Every Service Owner Makes: Find out which common practices are killing your conversions - and how to avoid them.
2. The Proven 'Catch-Qualify-Book' Strategies Driving Floods of Booked Jobs: We’ll reveal the bulletproof strategies that have helped business owners just like you consistently fill their calendars over the past 3 years.
3. 3 Simple Tips to Boost Bookings Faster Than You thought Possible: Easy, actionable strategies to increase booked jobs and free your team’s time.
4. 4 Hidden Time-Wasters Costing You Prime Bookings: Are you letting calls go to voicemail and relying on call-backs? Bad idea! We’ll show you why this is a huge mistake and is draining your revenue opportunity.
5. The Old Myths & Lies Told By The Answering Service Industry: We’ll uncover the myths and false promises so you can choose solutions that truly work.
6. The Cold Hard TRUTH About Today's Booking Landscape: Discover why it’s gotten so much harder to secure bookings - and what you must do now.
7. 7 Tips to Double Your Bookings Quickly: Quick wins our clients have used to rocket their results - now they’re yours.
8. Why Relying Only on Human Reception Isn't Enough: Think old-school methods still cut it? Think again - we’ll show a smarter approach.
9. The Vital Key to Fast, Reliable Bookings: This single adjustment can transform your results - ignore it and you’ll be left behind.
10. What Never to Do When Trying to Grow Your Calendar: Avoid this common blunder or risk sabotaging months of progress!
This is why I start by building your Homepage for FREE.
I could sell you "fancy automations" all day long. But the truth is:
Automation is useless if it sends customers to a bad website.
If the text-back works, but your website looks unprofessional or confuses them... you still lose the lead.
That is why I build the "Foundation Homepage" for free. I build the frame of the Catch Basin first. I make sure your site looks trustworthy, loads fast, and converts traffic. Once the foundation is solid, then we can talk about turning on the Valve and the Engine.
This is why I start by building your Homepage for FREE.
I could sell you "fancy automations" all day long. But the truth is:
Automation is useless if it sends customers to a bad website.
If the text-back works, but your website looks unprofessional or confuses them... you still lose the lead.
That is why I build the "Foundation Homepage" for free. I build the frame of the Catch Basin first. I make sure your site looks trustworthy, loads fast, and converts traffic. Once the foundation is solid, then we can talk about turning on the Valve and the Engine.
No Credit Card. No Catch. Just pick a time.
Meet Anchor Frame: The Creator of The Anchor Plan
Hi, I'm Kurt. I created The Anchor Plan because I was tired of seeing Trades Business Owners struggle with websites that look nice but don't actually book jobs.
After working in web development and seeing how many leads get lost to voicemail, I realized there had to be a simpler way to get real results—without the fluff, frustration, or false promises.
This is the exact Booking-First System I wish every local business had when they were trying to stop losing revenue to missed calls. And now, it's helping owners finally separate their time from their bookings.
Specializing in Trades: Helping plumbers, roofers, and HVAC owners grow.
Booking-First Architecture: Known for turning traffic into scheduled jobs.
Direct Founder Access: No middle-men. You work directly with the builder.
Known for simplifying tech into clear, actionable revenue steps.
"I built this to be simple, affordable, and effective—because your website should be an asset you own,
not a monthly bill you resent."
— Kurt Hoehne, Anchor Frame
Meet Anchor Frame: The Creator of The Anchor Plan
Hi, I'm Kurt. I created The Anchor Plan because I was tired of seeing Trades Business Owners struggle with websites that look nice but don't actually book jobs.
After working in web development and seeing how many leads get lost to voicemail, I realized there had to be a simpler way to get real results—without the fluff, frustration, or false promises.
This is the exact Booking-First System I wish every local business had when they were trying to stop losing revenue to missed calls. And now, it's helping owners finally separate their time from their bookings.
Specializing in Trades: Helping plumbers, roofers, and HVAC owners grow.
Booking-First Architecture: Known for turning traffic into scheduled jobs.
Direct Founder Access: No middle-men. You work directly with the builder.
Known for simplifying tech into clear, actionable revenue steps.
No Credit Card. No Catch. Just pick a time.
"I built this to be simple, affordable, and effective. Because I believe your website should be an asset you own, not a monthly bill you resent."
— Kurt Hoehne, Anchor Frame
Here Is Exactly What We Decide On The Call
We will look at your business and pick the path that fits.
The Foundation
THE FREE HOMEPAGE
Booking-First Homepage Design: ($1,000 Value) A single high-performance page designed to convert traffic into calls.
"Local SEO" Push: ($200 Value) We structure the page with the right keywords to help you rank in your town.
Copywriting Framework: ($150 Value) We write the headlines and hooks that actually get customers to call you.
Managed Cloud Hosting: ($150 Value) We handle the server setup, SSL, and speed optimization.
$1500 $0
Risk nothing but 15 minutes. Walk away with a $1,500 asset. Just Cover the Domain (≈$15/year)
THE SYSTEM UPGRADE
THE ANCHOR PLAN
Full Website Expansion: ($2,500 Value) We upgrade you from a homepage to a full site, with dedicated pages for every service and every town you serve.
The Call Recovery Valve: ($297/mo Value) Instantly texts missed calls back so you stop losing jobs to voicemail.
The AI Booking Engine: ($297/mo Value) The bot that engages traffic and books appointments 24/7.
The Proof Pump: ($197/mo Value) Automates Google Review requests to build 5-star trust on autopilot.
Unified Command Center: ($97/mo Value) One simple app to manage all your calls, texts, and leads.
$2500 $0
$888/mo $397/mo
Just 1-2 recovered jobs pay for the whole system. You keep the rest of the profit.
Here Is Exactly What We Decide On The Call
We will look at your business and pick the path that fits.
The Foundation
THE FREE HOMEPAGE
Booking-First Homepage Design: ($1,000 Value) A single high-performance page designed to convert traffic into calls.
"Local SEO" Push: ($200 Value) We structure the page with the right keywords to help you rank in your town.
Copywriting Framework: ($150 Value) We write the headlines and hooks that actually get customers to call you.
Managed Cloud Hosting: ($150 Value) We handle the server setup, SSL, and speed optimization.
$1500 $0
Risk nothing but 15 minutes. Walk away with a $1,500 asset. Just Cover the Domain (≈$15/year)
No Credit Card. No Catch. Just pick a time.
THE SYSTEM UPGRADE
THE ANCHOR PLAN
Full Website Expansion: ($2,500 Value) We upgrade you from a homepage to a full site, with dedicated pages for every service and every town you serve.
The Call Recovery Valve: ($297/mo Value) Instantly texts missed calls back so you stop losing jobs to voicemail.
The AI Booking Engine: ($297/mo Value) The bot that engages traffic and books appointments 24/7.
The Proof Pump: ($197/mo Value) Automates Google Review requests to build 5-star trust on autopilot.
Unified Command Center: ($97/mo Value) One simple app to manage all your calls, texts, and leads.
$2500 $0
$888 $397/mo
Just 1-2 recovered jobs pay for the whole system. You keep the rest of the profit.
My "No-Hostage" Guarantee
I built Anchor Frame to stop agencies from holding local businesses hostage. That’s why I have a strict Ownership Policy.
If you start the Anchor Plan and later decide the automation isn't for you, or you simply want to cut costs, you do NOT lose your website.
You simply downgrade to basic hosting.
You keep the homepage design.
You keep the copywriting.
Your site stays live.
You just stop paying for the AI and automation features. The website remains yours, hosted securely on my servers. I will never delete your hard work just because you changed your plan.
Got a Question?
We've got you covered. Your question not here? Book a free no obligation call with us to go over the details.
Is the homepage really free?
Yes. The design and build are $0. I do this to build my portfolio. You just cover the domain cost.
What happens if I cancel the Anchor Plan?
You keep your website. We simply downgrade you to our basic hosting plan. Your site stays live, you keep the design, but the AI automation is turned off.
Do I own the domain?
Yes. You buy the domain in your name (or we point your existing one). You control the address 100%.
How fast can we launch?
Once we have our 15-minute onboarding call, I can usually have the homepage live in 48-72 hours.
Am I locked into a long-term contract?
No long-term lock-ins. We require a 3-month startup commitment to ensure the SEO and Automation have enough time to ramp up and generate data. After that, it is strictly month-to-month.
My "No-Hostage" Guarantee
I built Anchor Frame to stop agencies from holding local businesses hostage. That’s why I have a strict Ownership Policy.
If you start the Anchor Plan and later decide the automation isn't for you, or you simply want to cut costs, you do NOT lose your website.
You simply downgrade to basic hosting.
You keep the homepage design.
You keep the copywriting.
Your site stays live.
You just stop paying for the AI and automation features. The website remains yours, hosted securely on my servers. I will never delete your hard work just because you changed your plan.
No Credit Card. No Catch. Just pick a time.
Got a Question?
We've got you covered. Your question not here? Book a free no obligation call with us to go over the details.
Is the homepage really free?
Yes. The design and build are $0. I do this to build my portfolio. You just cover the domain cost.
What happens if I cancel the Anchor Plan?
You keep your website. We simply downgrade you to our basic hosting plan. Your site stays live, you keep the design, but the AI automation is turned off.
Do I own the domain?
Yes. You buy the domain in your name (or we point your existing one). You control the address 100%.
How fast can we launch?
Once we have our 15-minute onboarding call, I can usually have the homepage live in 48-72 hours.
Am I locked into a long-term contract?
No long-term lock-ins. We require a 3-month startup commitment to ensure the SEO and Automation have enough time to ramp up and generate data. After that, it is strictly month-to-month.
This Is Your Moment To Finally Fix The Leak
Don't keep guessing why you aren't growing. Get the foundation you need to stop losing jobs to voicemail—starting right now.
This Is Your Moment To Finally Fix The Leak
Don't keep guessing why you aren't growing. Get the foundation you need to stop losing jobs to voicemail—starting right now.
WHAT ARE YOU WAITING FOR?!
This is literally the BEST time to find the leak that is quietly setting you back as you try to scale. Not more leads. Not a prettier site. The leak. The part where calls slip, follow-up dies, and the job goes to whoever answers first.
No Credit Card. No Catch. Just pick a time.
WHAT ARE YOU WAITING FOR?!
This is literally the BEST time to find the leak that is quietly setting you back as you try to scale. Not more leads. Not a prettier site. The leak. The part where calls slip, follow-up dies, and the job goes to whoever answers first.
No Credit Card. No Catch. Just pick a time.
No Credit Card. No Catch. Just pick a time.
© Anchor Frame 2026 All Rights Reserved.
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